Community Engagement Initiatives

Instructor teaching kids about waterfrontWaterfront Toronto undertakes several staff engagement initiatives dedicated to making a lasting improvement in our workplace and our communities.

United Way

Waterfront Toronto has participated in a campaign to support the United Way of Toronto for five years. We do so because of our confidence in the United Way to improve lives and strengthen individuals and families. The United Way provides core operating support to agencies that deliver vital social services to hundreds of thousands of people throughout the city. This aligns with Waterfront Toronto's vision of creating thriving, healthy, and sustainable communities.

It takes the whole community working together to improve social conditions and Waterfront Toronto is proud to play its part in making that lasting change. Since 2012, Waterfront Toronto staff have given over $38,000 to the United Way.

dollars raised for the united way campaign from 2012-2014

participation rate for united way campaign 2012-2014

Waterfront Toronto Employment Initiative

Waterfront Toronto and its government partners are committed to creating a dynamic waterfront that puts people first and prioritizes jobs and economic growth. The Waterfront Toronto Employment Initiative (WTEI) connects unemployed and underemployed people to the employment and training opportunities generated by waterfront revitalization projects. The program was initiated with the support of the West Don Lands Committee, a coalition of waterfront community associations. It has since evolved into a collaborative partnership between Waterfront Toronto, the City of Toronto and local partner agencies, including George Brown College, Dixon Hall and the YMCA of Greater Toronto.

Waterfront Toronto encourages its development partners, contractors, and consultants to participate in the WTEI program by sharing employment, training, and skills development opportunities, as well as attending networking and community outreach events. Employment opportunities at Waterfront Toronto are also promoted through the initiative.

WTEI offers free services that can be used in place of, or in additional to, an employer's internal recruitment process. WTEI helps employers by recruiting qualified candidates, conducting preliminary screening, and by developing, coordinating, and managing a customized recruitment process. WTEI helps job seekers by providing coaching and job preparation assistance as well as access to learning opportunities, financial support, and suitable employment opportunities.

Early efforts have focused on program planning, building a strong database of qualified candidates, developing an online portal, generating marketing materials, and attending job networking sessions and career fairs to build program awareness. As WTEI continues to develop, we will incorporate the initiative within our solicitation documents and, where appropriate, require developers, contractors, and consultants to participate.

Since 2010, 25 positions have been shared, over 40 interviews conducted, and 23 candidates have been hired according to the records from the City of Toronto's Employment Services division.

Community Involvement 

Waterfront Toronto staff participated in Earth Week 2014 by cleaning up the Central Waterfront and East Bayfront precincts. Staff also participated in an office lunchroom challenge to improve awareness of how to properly sort waste. These events provide a better way for staff to support city-wide initiatives that create awareness around responsible waste management practices. 

earth week stats 2014

Waterfront Toronto has participated in the annual corporate CN Tower Climb in support of WWF for the last three years.

WWF CN Tower climb stats 2013-2015 (staff and funds raised)

Volunteer Service Days

Waterfront Toronto encourages employees to engage in community volunteering activities. As a result, a guideline on volunteer leave was established for all full-time employees who have completed one year of employment.  Volunteer Days allow employees to take up to one full day per calendar year with pay to volunteer with registered charities, not-for-profit organizations, schools, shelters, seniors' centres or other tax-exempt organizations  that contribute to the health and vitality of the communities where we live, work and play.